Want to learn a strategic approach to mini courses? Style Coach Liz Thogerson wants to design a suite of low cost, high value mini courses in order to generate extra money as a coach, prepare her audience for her larger offers, and build her list at the same time. Dallas coaches her through the process to design and deliver two different mini courses aligned with Liz’s goals. In this episode, Dallas and Liz discuss these key topics:
- Understanding Target Audience Psychology
- Strategic Development of Low-Cost Offers
- Effective Marketing Strategies
- Provide Tangible Wins
- Strategic Messaging